Relive the rally with the Gumball 3000 7 -part mini series, where we take you behind the scenes and give you the inside scoop on this epic event.
Gumball 3000 – Ignition Style: Episode 01
In this first episode, we bring you to bustling downtown Toronto, where a fleet of celebrities, entrepreneurs and high-rolling professionals at the height of their game were ready to rip up the streets. Founder Maximillion Cooper runs us through the history of this epic rally, from how he built his A-list rolodex in the 90s, to the inception of the idea, to the massive party and worldwide event it has become.
Check out the fleet of supercars, from Bentleys to Lambos to custom creations. Get an exclusive look into the baller lifestyle that makes Gumball 3000 stand out from any other event. Join Bun B, Eve, Ken Griffey Jr. and other car-loving celebrities and get the inside scoop.
Shoutouts are given to Ignition Casino for the massive parties and charities thrown for the event. As the official online gambling partner for the 22nd Gumball 3000 Rally, we were there every step of the way to bring things to the next level, Ignition style. Check it out!
Gumball 3000 – Ignition Style: Episode 02
Join the celebrity-filled action with Ignition Casino. Day 1’s lunch stop in Detroit was one to remember, with the fleet backstage at Movement Festival, a massive EDM event right in the downtown core.
Maximillion Cooper and car enthusiast Mr JWW give us the low down on what it means to be part of the ‘Gumball Family’, how each day of the rally is organized and what it means to be awarded the Spirit of Gumball. At the Indy 500, we get close to Indy 500’s high-revving action. Actor Billy Magnussen sneaks into the pits with the Ignition crew while the party continues with 400,000 spectators in attendance.
Gumball 3000 – Ignition Style: Episode 03
After catching the Indy 500, the Gumball supercars and stars leave Indianapolis and arrive in Bardstown, Kentucky. Known as “the bourbon capitol of the world” this little Kentucky country seat is just 7.4 square miles, but it may take the top spot for Gumball 3000 Rally reception.
While greeting the thousands lining Main Street, Gumball founder Maximillion Cooper had his team ask the Gumballers some hard-hitting questions with an Ignition Casino twist: Who’s taken the biggest risk? What’s their biggest gamble? And who’s got the best poker face? You won’t believe some of these answers … or faces.
After some southern hospitality, the crew departed Bardstown and made their way to Nashville, Tennessee. You may know it as “Music City,” but it’s grown into “Nashvegas” for its bright lights, endless nights, bumpin’ music, and a Broadway-street that never sleeps. The rally shut down Broadway to rev their rides to the thousands waiting. And of course, park and party.
Gumball 3000, Ignition Style – Episode 4
We start with a beautiful night in Nashville, Tennessee. Ignition brought its online entertainment to the top of the Nashville Museum of African American Music with a sponsored casino party and auction, all for the Gumball 3000 Foundation – raising nearly $800,000. A special auction lot came from rapper and Team Ignition Ambassador Bun B, who agreed to host a free concert for a winning bidder.
Then it was time for Music City to live up to its name: Free concerts from the Cuban Brothers, Bun B, Dallas Austin, and “Crazy” legend CeeLo Green – who celebrated his 47th birthday while on stage.
The Nashville night wrapped up with the Ignition Drone Show with a Gumball logo the size of a football field lighting up Nashville.
The following day, it was off to the track Ricky Bobby made famous – The Talladega Motorspeedway. The Gumballers hopped into official NASCAR stock cars and “Shake N’ Baked” around one of the sports’ longest tracks before a Bun B-sponsored “Trill Burgers” lunch.
Speaking of cars, have you seen the Team Ignition Lamborghini Aventador? Influencer Mr. JWW describes the head-turning, sky-blue supercar Ignition provided for himself and Maximillion Cooper for the entire Gumball rally.
Episode 4 wraps up as Gumball hits its next checkpoint – Atlanta, Georgia. The Rally rocked the crowd and brought the heat to Hotlanta with a wild night at Republic nightclub.
Next up, Episode 5 as the Gumball Rally rides into the house that Tom Brady rebuilt – Raymond James Stadium, home of the Tampa Bay Buccaneers. Ignition Casino is the official sponsor of the 22nd annual Gumball Rally, so subscribe to keep watching as the cameras roll from Toronto to Miami for this exclusive, seven-part docuseries.
Stay tuned for Episode 4 as the Gumball Rally heads to Talladega, Alabama– home of Nascar’s popular Superspeedway and … Ricky Bobby!
Gumball 3000, Ignition Style – Episode 5
We’re closing in on the end of the Gumball 3000 Rally. And after all the pit stops and parties from the first four days, the question is … will the drivers survive after day 5?
We begin with a groggy, six-hour drive to Tampa Bay’s Raymond James Stadium – the Tampa Bay Buccaneers’ home – after a long night at Atlanta’s Republic nightclub.
On the way, we get a bit of history behind the relationship between Gumball founder Maximillion Cooper and rapper/Team Ignition Ambassador Bun B. Bun B, a Gumball staple, even once officiated the wedding between Mr. Cooper and rapper Eve!
Next, we tour the “rolling nightclub,” AKA the Gumball 3000 bus. Team #85’s Zach Norman leads you through a locomotive complete with a full DJ booth, leather couches, a bar, wall art, an Xbox, and a home theater.
Then, the moment every Gumballer and footballer’s been waiting for, the rally reached Raymond James Stadium: Home of 2020 Super Bowl champion the Tampa Bay Buccaneers. The Gumballers got to drive their supercars onto the same field and breathe the same grass as the G.O.A.T. Tom Brady. Watch them catch passes, take photos, and check out the Gumball 3000 logo on the 50-yard line. Why? Bun B states, “cause that’s how we do it at Gumball 3000 … it’s Ignition style at its finest.”
After discussing the Gumball 3000 Rally’s ability to bring together different people from different worlds, the crew takes their supercars to the Guitar Hotel in Seminole, Florida.
Just 30 minutes from Miami, the drivers couldn’t help but stop at a hotel shaped like a classic Gibson electric guitar. And guess what happens next? Food, fun, fire-breathers, and musical performances from rapper Talib Kweli and, of course, Team Ignition’s Bun B.
Next up, Episode 6 brings us to another kind of football stadium: Inter Miami’s DRV PNK Stadium for the inaugural Gumball Goodwill Charity Soccer Match. Watch a host of ex-players, celebs, and the Gumball family compete for charity.
Ignition Casino is the official sponsor of the 22nd annual Gumball Rally, so subscribe to keep watching as the cameras roll from Toronto to Miami for this exclusive, seven-part docuseries.
Gumball 3000, Ignition Style – Episode 6
One. Last. Ride. It’s the final day of the Ignition Casino sponsored Gumball 3000 rally and the drivers can smell the finish line.
The Gumballers left the Hard Rock Guitar Hotel and made their way south of Miami to Fort Lauderdale. Hundreds of cars crossed the line with multicolored smoke, fireworks, fired-up crowds; even the city mayor.
Then Gumball founder Maximillion Cooper gave a solemn goodbye to his Ignition-sponsored Lamborghini Aventador S for the very last time … and entered DRV PINK Stadium for the inaugural Gumball Good Will Charity Soccer Match!
Two squads, the Gumball All-Stars and Team Laureus were kitted and fitted to go head-to-head for charity. Mr. Cooper led an ‘All-Stars’ squad full of actual stars like Ken Griffey Jr., Bun B and MrJWW. While Team Laureus had the most ex-footballers.
The game had everything, the national anthem sung by Cee-Lo Green, back-and-forth action, Max Cooper in net and the Cuban Brothers performing at halftime.
After they iced their bumps and bruises, it was back to the Guitar Hotel for the Gumball Spirit Awards. Along with the Gumball Rookie Award and Spirit of Gumball Award, the first ever Ignition Casino Poker Face award was given out – an award for the most turnt-up Gumballer.
Is there more? The event has come to an end but we’ve got more footage to show off from the 22nd annual event. So subscribe to Ignition Casino and keep watching as the cameras roll for the final part of the seven-part docuseries.
Gumball 3000, Ignition Style – Episode 7
After six days, six videos, and hundreds of supercars, we’re ready to wrap up the wild ride that was the 22nd Annual Gumball 3000 Rally.
There were plenty of hot cars throughout the rally, but episode 7 brings highlights and bonus footage of all the big moments throughout the event into one visual package.
Things pop off with Gumball founder Maximillion Cooper explaining all the ways official sponsor Ignition Casino supported the 22nd Rally from top to bottom: cars, events, parties, a $250,000 competition prize, and even an exclusive Gumball 3000 slot game.
Then we reminisce on a beautiful night in Nashville, Tennessee. Ignition brought its online entertainment to the top of the Nashville Museum of African American Music with a sponsored casino party and auction, all for the Gumball 3000 Foundation.
The Gumball Rally raised $800,000 for charity, then partied all night to music from the Cuban Brothers, Bun B, Dallas Austin, and CeeLo Green – who celebrated his birthday with the crowd.
And who could forget the Drone Show? If you missed out, watch as drones light up the sky to create draw-dropping imagery over Broadway Street.
After a wild night in Nashvegas, we recap the adventure at Talledega Motorspeedway. And after another party in Hotlanta, it’s a cruise to The Guitar Hotel at Seminole Hard Rock Casino – you have to see this building shaped like a Gibson Les Paul guitar to believe it!
We finish our recap by showing the ride from one football field to the next. The Gumballers touched down at Raymond James Stadium, home of the Tampa Bay Buccaneers, then played a celeb and pro-filled charity soccer match at DRV PNK Stadium – home of MLS squad Inter Miami FC.
Ignition Casino is the official sponsor of the 22nd annual Gumball Rally. The Rally is over but you can relive every day and every moment of the event by watching the docuseries right here: https://www.youtube.com/playlist?list=PLWsmAQ1KjYqlDVmTFXp4Q2zpzhcygFS6C